Reviews
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From the moment I came across FOTU I’ve been completely in love with the brand. Not only are the designs unique and beautiful but the founder Abi is such a babe and I’ve been fortunate enough to spend time with her in her studio and get to understand the fabrics better and the fascinating stories behind each design and the intentional processes behind the garment making. I think what Abi is doing is so important and her sustainable and passionate approach to clothes making really feels like the future ❤️ I’m very excited for the future of FOTU! TashLC
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Working with FOTU is always a joyful and totally inspiring experience. Abigail’s unfailing warmth and openness, her impeccable eye, unique designs and connections to other cutting edge designers, have all been invaluable and elevated my performance looks and confidence so much. I especially love how much meaning and intentionality there is behind each FOTU piece, from the fabric design based on waterless printed artworks, to the fact that the mesh material is made exclusively from recycled plastic. I remember wearing the evil eye print for my set at We Out Here and feeling so safe and protected, not to mention totally free in my body and like my sound and my look were perfectly aligned. Brands like FOTU prove that another way is possible, where creative cross-pollination and environmental responsibility collide to make something truly impactful happen. Viva Msimang |
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“I've worn FOTU pieces at several club shows and festival events, and they are the absolute best! Lightweight and breathable, form fitting and flattering, they are perfect to dance and move in. With a variety of skirts, dresses, tops and armbands to I always find a look that suits me. The designs are so bright and unique, and stand out so well on stage. There are always new looks to choose from and I keep coming back for them, can't recommend enough!” Bianca Oblivion |
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“I had a great time working with Abi! The clothes arrived quickly and the quality is great: comfy and breathable, a dream on the dance floor! Abi is a pleasure to work with, I would highly recommend it. Can't wait to see her brand grow! Small Crab/Anastasia | DJ |
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"Working with Abi is a styling experience like no other. Abi weaves together strands of her own ebullient artistic expression with the unique personality and beauty of each person she works with in a totally magical way—and makes it seem effortless. The flow state of creative exchange and spontaneous co-creation that occurs as she works not only makes one feel seen, uplifted, and empowered through clothing, but also sparks further meditations on the art-making process that inspire long after the clothes have been made and worn. Fashion, art, music, friendship, the divine feminine, and beyond all intertwine to form a magnificent psychedelic tapestry that infuses the wearer with its life force. More than any artist I’ve ever worked with, Abi embodies the saying “no such thing as mistakes, just happy accidents,” as the fluidity of her approach celebrates the unpredictabilities that make each piece special. It’s not just a fascinating process to witness; it’s a life philosophy we should all strive to embody. Eternal gratitude to you, Abi, for bringing boundless colour, excitement, and indeed life, to us all!" Aquamarine April 2025
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I've had the pleasure of working with Abi on a number of occasions. For every performance at UK jazz festival We Out Here, my set on Berlin station HOR and other live sets across the UK. Abi has designed custom clothes for me, and made the process extremely fluid and easy without any conflict. She is my favourite stylist to work with by far - she is incredibly patient, gentle, understanding and creative. These are all qualities which I think will make her go very far - she is very good at managing emotions. She is extremely creative and has a very good 'big picture' view of art - this gives the perfect balance of efficiency and attention to detail. She is also just one of the most bubbly, energetic, fun, hilarious and vibesy people I know. Michael Diamond /Vasuki Sound |
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“We had the privilege to work with Abigail in showing her Boiler Room collection in our 2023 show, as a designer she was phenomenal to work with-both in a creative sense as I’m sure comes across from her designs, but also as a collaborator she was endlessly professional and communicative; she illustrated her own creative vision clearly and we implemented many of her ideas into our final show, the garments were immaculately constructed and delivered and we would love to work with her again in coming years.” Alexandra Armitage | Head of fashion CATWALK charity fashion show| St Andrews |
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Shai Brides |
